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Exclusive Interview with Cars.com on Dealer Ratings and Reviews
Cars.com will be going live March 15th with their Dealer Reviews. Many of us have several questions like “Why is Cars.com getting into dealer ratings?” I asked Nick Hummer, Product Manager at Cars.com...
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Cars.com Is Launching New-Car Features and Enhancements
You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director...
View ArticleAutomotive News Pokes at GM for their Mandates Reputation Management
Latest HOT Discussion in the Forums GM Mandates Reputation Management Throwing more fuel to the fire – did anyone see the article Automotive News published today? Automotive News speaks Greg Mays of...
View ArticleIncreasing VDP Views with Dealer Reviews – On Cars.com
Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news websites. One that’s...
View Article7 Expert Post-Sale Video Ideas To Try Today
One of the biggest mistakes you can make in sales is front-loading all of your effort. An amateur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over,...
View ArticleHow Customer Reviews Enrich Attribution Insights
Many automotive dealerships listen solely to CRM data and whatever they can learn from Google Analytics to understand and attribute the factors that influence a customer’s purchase decision. Both tools...
View ArticleHere’s how to get your first 100 Facebook Reviews
People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new...
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